PlateWay
Coming soon to iPhone · Android later

Eat for the life you actually live.

PlateWay builds your plate, your plan and your grocery list around how your days really go. Snap a meal to log it, let short nights and busy weeks reshape the plan, and take the week’s grocery list to the store, sorted by aisle.

Coming soon to theApp Store

See how it works ↓

PlateWay scan result: a miso salmon bowl broken into salmon, brown rice, broccoli and miso glaze, 612 calories.
PlateWay Today screen: a plate ring showing 898 calories left with protein, carbs and fat progress, plus water, sleep and meds tiles.
Pathways

Built for real lives, not diet labels.

Start from the sentence that sounds like you. Your pathway sets your targets, your meal timing and what PlateWay pays attention to. Switch anytime — your history comes with you.

The Long Shift

My hours are all over the place.

Meals anchored to your shift, not the clock.

Full Table

I’m feeding more than just me.

One dinner, portioned for the people you feed.

Fresh Start

I want to feel like myself again.

Steady, sustainable loss. Protein first, nothing off-limits.

Finish Line

I’m training for something.

Fuel that follows your training days and recovery.

Smaller Plates

My appetite changed on a GLP-1.

Protein and hydration first when appetite runs low — alongside your prescriber’s guidance.

Built to Last

I want to stay strong for decades.

Protein spread through the day for strength that lasts.

Steady Days

I crash every afternoon at 3.

Lunches and snacks built to skip the slump.

In my own words

None of these is quite me.

Describe your life. PlateWay builds a pathway and shows you the rules before you start.

How it works

Three steps. Most of them take seconds.

1

Tell us about a normal Tuesday.

When your day starts, where you eat, who you’re feeding and how long you’ll honestly cook. No weigh-in required.

Onboarding question: What does a normal Tuesday look like?
2

Snap, tap, done.

Photograph your plate, tap the bottle you just finished, check off a supplement. Logging fits between bites.

Camera view identifying salmon, brown rice and broccoli on a plate.
3

Plan, shop, cook.

A weekly plan with recipes, leftovers that become lunches, and a grocery list sorted by aisle.

Weekly meal plan for Tuesday: breakfast, lunch, a leftover dinner from Monday, and a snack, with why today changed.
Features

Everything bends around your day.

Plate scan

Snap your plate. It does the math.

PlateWay sees the salmon, the rice and the glaze you forgot to mention — then breaks it into calories and macros you can adjust with a tap.

  • Picks out every part of the meal, including sauces and oils
  • Asks when it isn’t sure — “Was there sauce?” — instead of guessing
  • Uses your fork for scale, and shows how confident it is
  • Nudge any portion and the totals update instantly
Plate scan camera with detected foods labeled.
Scan result with editable portions for each food.
Fridge scan

Scan your fridge. Get dinner.

Open the door, take a photo or three, and PlateWay turns what’s already there into dinner ideas that fit what you have left today.

  • Flags what needs using first — leftover rice, wilting spinach
  • Three dinners sorted by use-it-up, fastest or most protein
  • Missing one ingredient? Add it to your grocery list in a tap
  • Plan the whole week around what’s on the shelves
Fridge scan identifying eggs, yogurt, chicken, spinach and peppers, with items to use soon highlighted.
Three dinner ideas built from the fridge contents.
Body context

Your day changes the plan.

Food is only part of it. Sleep, meds and the week you’re actually having all shape what works today — and PlateWay always tells you why it changed something.

  • Short night? Protein moves earlier and caffeine stops at 1 pm. Calories stay put.
  • Medication and supplement reminders at the times you choose
  • Travel week, sick day, celebration: the plan bends, then snaps back
Today screen with a note: you slept 5h 40m, short nights can bring more cravings, and calories stay the same today.
Patterns screen with a weekly check-in and life-happens modes.
Water

Water, logged by the bottle.

Nobody drinks in “cups.” Tap the bottles you actually use and watch it fill.

  • Snap a new bottle once and PlateWay learns its size
  • A pace line shows where you should be by now
  • Water from food — soup, fruit, yogurt — counts too
Water screen with a bottle filling to 46 of 80 ounces, water from food, and buttons for each of your bottles.
Plan & shop

From plan to pantry.

An AI meal plan built for your budget and your weeknights, with recipes, leftovers that chain into lunches, and a grocery list that skips what’s already in your pantry.

  • Ask for changes in plain words: “no fish this week”
  • Cook once, eat twice — dinners that cover tomorrow’s lunch
  • Share the list anywhere, or shop in-store with Shopping mode, sorted by aisle
  • What you buy moves into your pantry
Meal plan for the week with leftover chaining.
And there’s more

Small things that make it stick.

Menu scan

Point at a restaurant menu and see the three dishes that fit tonight — with what to ask for.

Restaurant menu with the three best-fitting dishes highlighted.

Cooking mode

Recipes that scale to your servings, then big steps, built-in timers and a screen that stays awake while you cook.

Recipe for an egg and spinach scramble with cottage cheese on toast, with nutrition and a servings control.

Household

Coming later: one dinner, every plate, with portions for each person and one shared grocery list.

Household screen with four people and a portion for each.
What we believe

Kind by design. Honest by default.

Plain words, not diet words

“Steady energy,” not “cutting.” No food is good or bad — it’s just food.

Progress, not punishment

Going over is shown calmly, never in red. A big weekend just reshapes next week.

Always shows the why

Every change PlateWay makes to your plan comes with a one-line reason you can tap.

Your data stays yours

Meal photos are private to you. Export or delete everything, anytime.

FAQ

Good questions.

When does PlateWay launch?

Soon. PlateWay is in development now — the App Store link will go up right here the day it’s live.

How much will it cost?

Free to download. PlateWay Plus is $12.99 a month or $79.99 a year with a 7-day free trial; the basics stay free.

iPhone or Android?

iPhone first. PlateWay is launching on iPhone, and Android is coming later.

How accurate is plate scanning?

Photo estimates are estimates, so PlateWay is upfront about it: it shows how confident it is, asks when it isn’t sure, and grounds its numbers in USDA nutrition data. Anything can be corrected with a tap.

How does grocery shopping work?

When your weekly plan is ready, PlateWay builds the grocery list and skips what’s already in your pantry. Share it to Notes, Messages or your grocery app, or open Shopping mode in the store: it’s sorted by aisle, and what you buy moves into your pantry.

Is this medical advice? What about GLP-1 medications?

No. PlateWay is a nutrition and habits tool, not medical care. If you take medication — including GLP-1s — or manage a health condition, follow your clinician’s guidance. The Smaller Plates pathway is designed to sit alongside that guidance, not replace it.

What happens to my data?

Your meal photos are private to you, and you can export or delete your data at any time. We don’t sell your data or show ads, and this version doesn’t connect to Apple Health. Read our privacy policy.

Pull up a chair. Coming soon.

PlateWay is coming to iPhone first, with Android later. The download link lands here the day it’s live.

Coming soon to theApp Store